New Loyalty Program and Pricing Updates at The Pass
Ain’t no cold can slow us down! We try to never become complacent at The Pass and with the cold months and the holidays around the corner, we decided to make some changes to stay relevant and to add some new and exciting things to our dispensary menu. Some of the changes you may have seen implemented already, some you haven’t taken advantage of yet, and some are still to come, so let’s get into what’s been going on lately.
A New Loyalty Program at The Pass
Our biggest development here at The Pass is the launch of our brand new loyalty program which we are donning “Pass Points.” We’re sure many of you have seen us talking about this new program and it’s because we truly think it’s great. In our new loyalty program we offer a tiered system that allows you to redeem points for dollars off your purchase. It’s a pretty straightforward system. For every $1 you spend, you get 1 point. Here’s a quick breakdown of the tiers:
Camper: 100 points = $5 off
Trekker: 250 points = $15 off
Explorer: 500 points = $40 off
Mountaineer: 100 points = $100 off
In addition to the tiers, the great thing about our new loyalty program is the ability to download a digital card to your mobile device’s wallet. Through this card you can always see how many points you are able to redeem and you will be the first to hear of new product drops, deals, and pricing, and you will have the ability to refer a friend in exchange for extra loyalty points. This new program gives us the opportunity to make shopping easier and more affordable for all of our customers. In the planning phase of our loyalty program, we found that many loyalty programs in our industry didn’t consider that customers should earn more when they spend more. We wanted to ensure that our customers were earning their fair share for being repeat customers, so our tier system truly gave you the best rewards for your efforts.
New Pricing at The Pass
We are in a constantly changing market and we attempt to remain competitive in certain aspects of the industry. Price drops in the cannabis industry aren’t localized, and have been happening incrementally state-wide since legalization five years ago. Therefore, to keep with the times, we recently lowered the price of our Pass flower and pre-rolls along with our Berkshire Bud pre-rolls and collaboration line The Pass x Belushi’s Farm.
We are making tons of high-quality flower and cannabis products right on site, and we want them to be accessible to everybody. That’s why we created our new “In House” tier of flower making all Pass 1/8s $40, no matter how high they test, with the ability to save more as you buy more.
In addition to our new flower tier, we lowered pre-roll prices on Pass, Berkshire Bud, and The Pass x Belushi’s Farm pre-rolls. Pre-rolls are the ultimate convenience and we know you want to buy more than 1. That was a major factor in lowering our pre-roll prices on our dispensary menu. There’s nothing better than leaving the dispensary with a bunch of already-rolled doobies for the week. Now, stocking up on pre-rolls is easier than ever.
While we are lowering the price on most of our house-brand products, we are also trying to keep a heavier rotation of our Berkshire Bud $99 ounces and $15 – $20 1/8s as our most affordable options.
Menu Expansion at The Pass
It’s important to us that we not only keep our prices up to standard, but our offerings on our dispensary’s menu too. That’s why this month we have brought on several big-name brands to hit our menu. We take our menu curation very seriously at The Pass. Many dispensaries offer page after page of offerings and a lot of the time they include full pages of low quality, but cheap cannabis products. We prefer to have products that we know are quality, while also understanding pricing and that our customers have different shopping budgets. All in all, our menu is a little bit smaller than most, and we think that’s a good thing. So, when we add new brands, it means there’s a demand and we trust their quality.
Jeeters at The Pass
We brought on the immensely popular brand Jeeter just in time for Thanksgiving week. Jeeter came to Massachusetts just a few years ago and they immediately took the state by storm. Their infused-pre-roll and vapes selection has been an undeniable HIT. So we figured, give the people what they want. You can now choose between their extensive flavors offered in infused 1g pre-rolls, .5g 5-packs, 2g pre-rolls, and 1g vape carts.
Fernway at The Pass
Another brand we have had our eyes on for awhile now is the popular Massachusetts vape brand Fernway. It’s been years of Fernway dominating the botanical vape market throughout the state, and their addition to our dispensary menu couldn’t have come at a better time. The Pass brand vapes use cannabis terpenes, so your vapes taste like your favorite flower strains. But we don’t currently produce botanical terpene vaporizers which create bright and popular flavors like Alpine Strawberry, Mandarin Orange, Cranberry Jam, and so many others. Fernway has created a huge market for these vapes throughout Massachusetts and beyond, and now they are at The Pass.
Looking Ahead for The Pass
It’s been a busy past few months for us, but we’re never done trying to improve and expand the service and products for our customers. Be sure to always keep an eye out on our dispensary menu for new products, new bundles, and fun events moving forward. And hey, just as a reminder, you get first word on everything new if you sign up for our new loyalty program.